Radiohead have teamed up with MTV’s EXIT Campaign to produce a video for their track “All I Need” that hopes to raise awareness of human exploitation and trafficking. The clip premieres on all MTV platforms starting today. The video will also be shown on MTV’s huge Times Square video screen throughout the day.
Here is what singer Thom Yorke hopes will come from the video: “Well, it’s just part of the ongoing campaign isn’t it? So, hopefully some level of the emotional level of the song will jump out at people in the context of those images. Who knows?”
“All I Need” is off Radiohead’s latest album In Rainbows. Thom says he thinks the lyrics also work in regards to the issue of human trafficking. "The lyrics themselves have a twist with them. Which as I watched it, there’s something in the second verse like ‘I only stick with you because there are no others.’ When you see the little boy painting the glue on the base of the trainers, yeah, it works quite well. I’m quite proud of that, it had nothing to do with me, but I’m quite proud of it.”
At each of the concerts on Radiohead’s upcoming tour of North America, Europe and Asia, youth activists belonging to local anti-human trafficking organizations will be distributing key information about trafficking. The “All I Need” video was filmed in Australia by Oscar-winning cinematographer, John Seale and director Steve Rogers.
Radiohead Won’t Release Another Album For Free
When Radiohead announced that they’d be releasing their seventh album via their Web site back in October, it shocked the music industry. When they said you could pay whatever you liked for it, it set a new precedent. But will the band make their next offering available the same way?
Singer Thom Yorke says no. Yorke told The Hollywood Reporter, “I think it was a one-off response to a particular situation. It was a one-off in terms of a story. It was one of those things where we were in the position of everyone asking us what we were going to do. I don't think it would have the same significance now anyway, if we chose to give something away again. It was a moment in time.”
Since Radiohead released In Rainbows, many acts like Nine Inch Nails and Coldplay have followed suit.
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Radiohead have teamed up with MTV’s EXIT Campaign to produce a video for their track “All I Need” that hopes to raise awareness of human exploitation and trafficking. The clip premieres on all MTV platforms starting today. The video will also be shown on MTV’s huge Times Square video screen throughout the day. 
